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Clishits
Streaming platforms are flooded with clichés.
But FILMIN has something more to offer when it comes to real content.
We decided to launch a full advertising campaign crafted for FILMIN, aiming to raise brand awareness among a new audience outside the usual crowd that already knows the platform. We “elevated” the cliché, turning it into the most addictive product ever known—soda cans—drawing inspiration from the most recycled genres and characters in the industry, and create ambassadors for each design: CLISHITS.
When everybody is an addict to Chishits, FILMIN stepped in to “rehab” everyone exposed to the overload of clichés with the 6 steps to recover with the CLISHITS ANONYMOUS program.
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